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What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam

  • Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
  • Number of questions : 60 questions
  • Language : English
  • Duration : 90 minutes
  • Passing score: 65%
  • Questions type : Multiple choice

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Marketing Automation26%- Recommend the appropriate marketing automation solution
- Build the appropriate Automation Studio solution
- Build the appropriate Journey Builder solution
Insights and Analytics14%- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
- Evaluate email campaign performance and data
Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
Subscriber and Data Management26%- Configure Contact Builder and Audience Builder
- Manage subscriber data (Lists vs Data Extensions)
- Understand concepts of subscribers, profile center, and subscription centers
Content Creation and Delivery24%- Create and customize an email message to meet customers' needs
- Recommend Marketing Cloud tools to use when preparing an email for send
- Configure send settings to meet the customer requirements
- Organize and manage email campaign content

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