[Jul-2024] Latest Salesforce Marketing-Cloud-Email-Specialist Certification Practice Test Questions
Verified Marketing-Cloud-Email-Specialist Dumps Q&As - 1 Year Free & Quickly Updates
NEW QUESTION # 51
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. linkname
- B. conversion
- C. alias
Answer: A
Explanation:
Explanation
The tag that NTO should add to the HTML <a> element to differentiate the links is linkname1. Linkname is an attribute that allows NTO to assign a custom name to each link in their email, which can help them track and measure the performance of each link type2. By using linkname, NTO can see how many clicks each image, text, or URL link received in their email reports3. For example, NTO can use linkname like this:
<a href="https://www.nto.com" linkname="logo"> <img src="logo.png" alt="NTO logo"> </a> <a href="https://www.nto.com" linkname="text"> Click here to visit our website </a> <a href="https://www.nto.com" linkname="url"> https://www.nto.com </a> Conversion is not the correct answer, as it does not help differentiate the links. Conversion is an attribute that allows NTO to track and measure the revenue generated by each link in their email4. By using conversion, NTO can see how much sales each link contributed to their email campaigns5. However, conversion does not affect the name or appearance of the links.
Alias is also not the correct answer, as it does not help differentiate the links. Alias is an attribute that allows NTO to assign a friendly name to each link in their email, which can help them improve their email deliverability and reputation. By using alias, NTO can avoid using long or suspicious-looking URLs that may trigger spam filters or deter subscribers from clicking. However, alias does not affect the tracking or reporting of the links. References := 1: Link Attributes - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email Tracking - Salesforce 4: Conversion Tracking - Salesforce 5: Conversion Tracking Reports - Salesforce : Alias Tag - Salesforce : Email Deliverability Best Practices for Email Studio - Salesforce
NEW QUESTION # 52
A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension?
- A. Include Subscriberkey and Emailaddress field as primary key.
- B. Create from template and choose triggeredsend template.
- C. Select the 'Use for triggeredsend' checkbox.
Answer: A
NEW QUESTION # 53
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?
- A. Sender Profile and AMPscript Lookup
- B. Send Classification and Subscriber Attributes
- C. Delivery Profile and AMPscript Lookup
Answer: B
NEW QUESTION # 54
What is a best practice regarding the on boarding of new subscribers? Choose 2 answers
- A. The first welcome email does not need to include an unsubscribe link.
- B. The email content should be based on acquisition source and customer history.
- C. The first welcome email should be sent within four to seven days of signing up.
- D. The number of emails in a welcome series depends on the brand and the information new subscribers need to Know
Answer: A,D
NEW QUESTION # 55
Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices, while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend a significant amount of time developing for each environment.
What is the recommended design approach?
- A. Responsive Design
- B. Desktop-centnc Design
- C. Mobile-aware Design
- D. Static Design
Answer: C
NEW QUESTION # 56
Northern Trail Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
- A. Automation Studio
- B. Playbooks/Journey builder
- C. Triggered Emails
- D. Guided Send
Answer: A
NEW QUESTION # 57
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
- A. Import Activity Notification Settings
- B. Configured Alert Manger Settings
- C. Automation Notification Settings
Answer: B
NEW QUESTION # 58
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers
- A. A From Name for each store location
- B. A dynamic From Name that pulls in the store location
- C. A new send classification for holiday promotions
- D. A new delivery profile that pulls in store location in the footer
Answer: B,C
NEW QUESTION # 59
Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?
- A. Ingest API
- B. Import Wizard
- C. Import Activity
Answer: C
Explanation:
An Import Activity is a type of automation activity that can be used to import data from an external source into a data extension. It supports various file transfer protocols, including Amazon S3 buckets. An Import Activity can be configured to run on a schedule or triggered by an event.
NEW QUESTION # 60
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Specify character encoding in import file.
- B. Configure Field-Level Encryption in import file.
- C. Manage Files in File Transfer.
Answer: C
NEW QUESTION # 61
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?
- A. 'Update Email Now' needs to be applied to each email.
- B. The email must be recreated using the updated template.
- C. The template must be approved before updates are reflected.
Answer: A
Explanation:
Explanation
'Update Email Now' needs to be applied to each email that uses the updated template. This option will update the email content with the latest changes from the template. Recreating the email using the updated template would also work, but it would be more tedious and unnecessary. The template does not need to be approved before updates are reflected, but rather saved.
NEW QUESTION # 62
Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)
- A. AMPscript
- B. Personalization Strings
- C. Dynamic Content
- D. Profile Mapping
Answer: B,C
NEW QUESTION # 63
A marketing manager is reporting on the degree of customer engagement with the company's email. Which metric can be used?
- A. List Growth Rates
- B. Bounce Rate
- C. Click Through Rates
- D. Influenced Revenue
Answer: C
NEW QUESTION # 64
Following a batch email sent. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?
- A. Navigate to the Job Links tab In My Tracking and update the URL.
- B. Navigate to the email in Content Builder and update the URL.
- C. Navigate to URL Expiration in Setup and update the URL.
Answer: A
Explanation:
To update an email link's URL after a send, you need to navigate to the Job Links tab in My Tracking and update the URL there. This will change the URL for all recipients who have not yet clicked on the link.
NEW QUESTION # 65
A marketer is about to introduce Content Builder to the entire Northern Trail Outfitters' marketing team.
Which three considerations should the marketing team keep in mind as they begin using Content Builder?
Choose 3 answers
- A. Focus on creating and importing content for one primary channel.
- B. Establish a naming convention optimized for search.
- C. Import duplicate copies of content for different messages or groups.
- D. Create a folder structure prior to importing assets.
- E. Review permissions and roles for users accessing Content Builder.
Answer: B,D,E
NEW QUESTION # 66
......
Latest 2024 Realistic Verified Marketing-Cloud-Email-Specialist Dumps - 100% Free Marketing-Cloud-Email-Specialist Exam Dumps: https://www.lead1pass.com/Salesforce/Marketing-Cloud-Email-Specialist-practice-exam-dumps.html
Get 2024 Updated Free Salesforce Marketing-Cloud-Email-Specialist Exam Questions and Answer: https://drive.google.com/open?id=16ErTM1OiJMAhzKaUpxEatsWQf3oIqiDX