Dec-2021 Salesforce Marketing-Cloud-Email-Specialist Actual Questions and Braindumps
Marketing-Cloud-Email-Specialist Dumps To Pass Salesforce Exam in 24 Hours - Lead1Pass
How to book the Marketing-Cloud-Email-Specialist Exam
These are following steps for registering the Marketing-Cloud-Email-Specialist Exam. Step 1: Visit to Webassessor Exam Registration Step 2: Signup/Login to Webassessor Step 3: Select the onsite proctored or online proctored delivery method of Certification Exam Step 4: Select Date, time and confirm with a payment method
NEW QUESTION 93
A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?
- A. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
- B. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
- C. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
- D. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
Answer: B
NEW QUESTION 94
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to achieve the backup automatically?
- A. SQL Query
- B. Data Extract
- C. Import File
- D. Filter
Answer: A
NEW QUESTION 95
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create publication lists for each communication type, and associate the publication list on the send definition.
- B. Create a Boolean field for each communication type in the data extension and update the Profile Center.
- C. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- D. Create separate data extensions for each communication type and customize the subscription page.
Answer: C
NEW QUESTION 96
A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)
- A. Select the update type Add and Update
- B. Select the update type Overwrite
- C. Select the update type Add Only
- D. Ensure that the data extension contains a primary key
Answer: A,D
NEW QUESTION 97
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Specialized content
- C. Audience Segmentation
- D. Personalization string
- E. Dynamic content
Answer: A,D,E
NEW QUESTION 98
When using a mobile-optimized template, what causes the mobile layout to display?
- A. The specific device that is used to view the email
- B. The email client detection tracking pixel
- C. The screen size of the device that is used to view the email
- D. A subscriber attribute that dictates a mobile layout preference
Answer: C
NEW QUESTION 99
What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)
- A. During inbound sales call
- B. Subject line recognition.
- C. In-store loyalty programs.
- D. Address Book Strategy
- E. Email sign up on website
Answer: A,C,E
NEW QUESTION 100
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
- A. Customers, Value, Operator, Content
- B. Lists, Value, Operator, Images
- C. Attribute, Value, Operator, Content
- D. Preferences, Value, Operator, Lists
Answer: C
NEW QUESTION 101
A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.
Which activity should be used to run the backup automatically?
- A. Data Extract
- B. Import File
- C. SQL Query
- D. Filter
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION 102
What is an Automation Studio activity? (Choose 3)
- A. Send Email
- B. Transfer File Activity
- C. Wait Activity
- D. Triggered Send
- E. A/B Test Send Activity
Answer: A,B,C
NEW QUESTION 103
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Consider Subscriber engagement....send only to most engaged subscribers.
- B. Use double Opt-in to avoid getting blacklisted.
- C. Email sign-up on website.
- D. Maintain a consistent "From Name"
- E. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- F. Use email templates
Answer: A,B,D,E
NEW QUESTION 104
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m. The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Send Email Activity
- B. Triggered Send
- C. Send Flow
- D. Recurring Send Schedule via Guided Send
Answer: B
NEW QUESTION 105
What must be configured in a Marketing Cloud account to use the import wizard?
- A. Encrypted FTP
- B. Enhanced FTP
- C. Data Loader
- D. File Transfer
Answer: B
NEW QUESTION 106
What is triggered automation?
- A. An automation that is triggered based on a schedule that has been defined
- B. An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
- C. An automation that is initiated when a designated value in a data extension is changed
- D. An automation that triggers an email to be sent based on a user Initiated Email definition
Answer: B
NEW QUESTION 107
A Marketer Sends an email to a Sendable data extension. The Data Extension has a Subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscriber Lists.
- A. The email will be sent to the email address stored on Data Extension
- B. The email will be sent to the field marked as the Primary Key
- C. The email will be sent to the subscriber Key on All Subscribers List
- D. The email will be sent to the email address stored on All Subscriber Lists
Answer: D
NEW QUESTION 108
NTO want to improve email open rate to increase subscriber engagement and improve deliverability, what action should NTO take to increase open rates.
- A. Send early in the day to give subscribers more time to check emails
- B. include relevant pre header test in every mail
- C. add a clear brief and urgent call to action
- D. use image not text, to improve email looking and branding
Answer: B
NEW QUESTION 109
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
- A. Text only
- B. Web Paste
- C. Template Based
- D. HTML Paste
Answer: D
NEW QUESTION 110
......
How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Salesforce Marketing cloud email specialist Certified Professional salary
The average salary of a Salesforce Agile Analysis certification
- United State - 95,123 USD
- India - 14,42,327 INR
- Europe - 62,047 EURO
- England - 62,432 POUND
Download the Latest Marketing-Cloud-Email-Specialist Dump - 2021 Marketing-Cloud-Email-Specialist Exam Question Bank: https://www.lead1pass.com/Salesforce/Marketing-Cloud-Email-Specialist-practice-exam-dumps.html
Buy Latest Marketing-Cloud-Email-Specialist Exam Q&A PDF - One Year Free Update: https://drive.google.com/open?id=15NijgVDr699EqUUqLeduokHgoqHDYRvL