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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A) Advanced Audit Trail
B) IP Allowlist
C) Field Level Encryption
D) Single Sign on Authentication

2. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) The IP address is on reserve, is already in use, and has an email sending history.
B) Sending in large volumes will alert ISPs the new IP Address is now in use.
C) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.
D) Building desirable sending history and data will be variable based on list size and engagement.

3. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A) Publication List
B) List
C) Data Extension
D) Group

4. Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

A) Last purchase date
B) Channel preference of customers.
C) Number of items per order.
D) Products purchased from a competitor.

5. Which data structure can be utilized inside the out-of-the-box Subscription Center to enable custom subscription status?

A) Publication Lists
B) Groups
C) Data Extensions

Solutions: