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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Lead Generation & Management- Forms & Landing Pages
  • 1. Form handlers and conversion tracking
    • 2. Landing page creation and optimization
      - Prospect Management
      • 1. Segmentation lists and dynamic lists
        • 2. Lifecycle management and nurturing
          Data Management & Integration- Salesforce CRM Sync
          • 1. Field mapping and sync behavior
            • 2. Data quality and deduplication
              - Automation Data Handling
              • 1. Custom fields and segmentation logic
                • 2. Importing/exporting prospect data
                  Account Engagement Fundamentals- Platform Overview & Terminology
                  • 1. Lifecycle and engagement model
                    • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                      Marketing Automation- Scoring & Grading
                      • 1. Grading profiles and qualification rules
                        • 2. Scoring models configuration
                          - Engagement Studio
                          • 1. Automation rules and drip programs
                            • 2. Nurture campaign design
                              Reporting & Analytics- B2B Marketing Analytics
                              • 1. Dashboards and insights interpretation
                                - Engagement Metrics
                                • 1. Campaign reporting and ROI analysis
                                  • 2. Email performance tracking
                                    Administration & Governance- System Configuration
                                    • 1. Account Engagement settings and integrations
                                      - User Management
                                      • 1. Roles, permissions, and access control

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        1. An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.
                                        If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

                                        A) The prospect will not restart the program; prospects can only process through once.
                                        B) The prospect will start the program over at the beginning after waiting one day.
                                        C) The prospect will start the program over at the beginning immediately.
                                        D) The prospect will not restart the program; they have reached the maximum number of repeats.


                                        2. What are the daily system generated emails?

                                        A) Prospect assignment notification
                                        B) Daily prospect activity emails (for all prospects)
                                        C) Daily prospect activity emails (for my prospects)
                                        D) Starred prospect activity alerts
                                        E) Daily prospect assignment emails
                                        F) Daily visitor activity emails
                                        G) Weekly search marketing email (sent on Mondays)


                                        3. A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''[email protected]" is captured on their form.
                                        Which data format is recommended for the email field?

                                        A) Email with valid server
                                        B) Email
                                        C) Text
                                        D) Emails not from ISPs and free email providers


                                        4. A marketer has 4,000 total prospects in their account:
                                        * 3,000 of which are opted in
                                        * 500 of which are opted out
                                        * 500 of which are in the Recycle Bin
                                        What would be their Mailable Database usage?

                                        A) 3,000
                                        B) 2,500
                                        C) 4,000
                                        D) 3,500


                                        5. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

                                        A) Use a completion action.
                                        B) Use an automation rule.
                                        C) Use a segmentation rule.
                                        D) Use a dynamic list.


                                        Solutions:

                                        Question # 1
                                        Answer: B
                                        Question # 2
                                        Answer: B,C,E,F
                                        Question # 3
                                        Answer: D
                                        Question # 4
                                        Answer: A
                                        Question # 5
                                        Answer: C

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