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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) DeliveryProfile and AMP script Lookup
B) Sender Profile and AMP script Lookup
C) Send Classification and Subscriber Attributes

2. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Download now
B) Out new mobile app
C) Download out new mobile app here

3. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Messaging Insights
B) Einstein Engagement Scoring
C) Einstein Engagement Frequency

4. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) Random Data Extension
B) SQL query activity
C) Filter Data Activity

5. A marketer has built an automation using Automation Studio to send data from adata extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?

A) Fire Event
B) File Transfer
C) Import File

Solutions: