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Who should take the MB-220: Microsoft Dynamics 365 Marketing Exam

The Microsoft MB-220 Exam certification is an internationally-recognized certification which help to have validation for those professionals who are keen to make their career in Microsoft Dynamics 365 Customer Engagement.

This exam aspirant are assumed to be responsible for implementing solutions that attract and convert more leads, standardize omnichannel messaging , and deliver marketing insights. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.These candidates can go for this exam.

  • Marketing consultants
  • Microsoft Dynamics 365 Customer Engagement functional consultants

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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Microsoft MB-220 Exam Syllabus Topics:

SectionWeightObjectives
Analyze insights and reports10-15%- Measure campaign performance
- Create and interpret reports and dashboards
Manage segments and preferences15-20%- Create and manage segments
- Manage subscription centers and preferences
- Manage consent and compliance
Manage customer journeys20-25%- Test, publish, and monitor journeys
- Implement automation and branching logic
- Design and implement journeys
Manage marketing channels25-30%- Create and manage marketing emails
- Manage text messages and push notifications
- Design and publish marketing pages and forms
Configure Dynamics 365 Customer Insights – Journeys10-15%- Configure integration with other services
- Configure application settings
- Configure forms, pages, and templates
Manage leads, contacts, and accounts1-5%- Implement lead scoring and qualification
- Create and manage records
Manage events and webinars10-15%- Integrate with webinar platforms
- Plan and configure events
- Manage registrations and attendance

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