[2023] Pass Microsoft MB-220 Test Practice Test Questions Exam Dumps
Verified MB-220 dumps Q&As - MB-220 dumps with Correct Answers
The MB-220 certification exam consists of multiple-choice questions that test your knowledge of various marketing concepts and your ability to apply them in a Dynamics 365 Marketing environment. MB-220 exam covers topics such as customer journey mapping, segmentation and targeting, lead management, email marketing, event management, and campaign management. You will also be tested on your ability to configure and customize Dynamics 365 Marketing to meet specific client requirements.
The MB-220 exam is an opportunity for professionals to validate their skills in Dynamics 365 Marketing and demonstrate their expertise to potential employers. Microsoft Dynamics 365 Marketing Functional Consultant certification is recognized globally and is highly valued by businesses that use Dynamics 365 Marketing. MB-220 exam is intended for individuals who work or aspire to work as marketing functional consultants, technical consultants, or developers.
NEW QUESTION # 63
Drag and Drop Question
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple- customer-journey
NEW QUESTION # 64 
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 65
You have created a customer journey to send an Event Registration Invite to the customers in Norway. You
confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are
using the correct Segment while creating the customer journey.
As part of going Live with your customer journey, you select "Check for Errors" in the command bar.
Which three checks does this command perform? Each correct answer presents a complete solution.
- A. Checks for common errors and shows an error message with advice for fixing them.
- B. Makes sure all required target segment(s) meet your goals.
- C. Checks for active links to the marketing services that host your email messages.
- D. Makes sure all required marketing emails and pages are assigned and published.
- E. Checks to ensure prerequisites are met.
- F. Performs language checks to ensure localization.
Answer: A,D,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION # 66
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Follow Email must be set to "Allow".
- B. The lead must be associated with an account record.
- C. The lead must be associated with a contact record.
- D. Bulk Email must be set to "Allow".
Answer: C,D
NEW QUESTION # 67
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?
- A. Forward to a friend Form
- B. Subscription Page Form
- C. Journey Form
- D. Landing Page Form
Answer: D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms
NEW QUESTION # 68
DRAG DROP
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 69
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Try to organize the survey in a way that groups all related questions together in sections.
- B. Define an objective for your survey so that you can ensure that all questions serve that objective.
- C. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
- D. Make your surveys long so that you customers can get a chance to provide as much information as possible.
- E. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
Answer: A,B,E
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan- survey
NEW QUESTION # 70 
Your marketing department has provided you with the information you need to create a dynamic market
segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of
design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between
panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION # 71
You are creating a new marketing page showing a holiday offer.
You have completed your page, and now you want it to be viewable by everyone on the Internet.
Which action should you perform to accomplish your goal?
- A. Press the Go Live button.
- B. Press the Save button.
- C. Press the Activate button.
- D. Press the Publish button.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-landing-page
NEW QUESTION # 72
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples- in-microsoft-dynamics-marketing
NEW QUESTION # 73
Drag and Drop Question
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules- and-examples-in-microsoft-dynamics-marketing
NEW QUESTION # 74
Drag and Drop Question
You have a subscription to Dynamics 365 for Marketing.
You need to recommend which analytics tools should be used for each channel measured by your subscription.
Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-
engagement/marketing/insights#categories
NEW QUESTION # 75 
Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged
as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once,
or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
NEW QUESTION # 76
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?
- A. Edit the contacts in database.
- B. Create a Segment Type.
- C. Create a Static segment.
- D. Create a Dynamic segment.
Answer: D
NEW QUESTION # 77
Drag and Drop Question
You are a marketing professional.
You need to create a marketing form that will include a subscription list you have already created.
The marketing form will be finalized by a colleague.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form
NEW QUESTION # 78
You are a marketing assistant at a Credit Union. You need to set up a subscription center for customers to
manage their communication settings.
Which seven actions should you perform in sequence? To answer, move all actions from the list of steps to the
answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Text, table Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 79
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. You must republish the event.
- B. Your portal is a site hosted by Dynamics 365 Portals.
- C. Your portal is a site hosted externally.
- D. Your portal is Dynamics Native Portal.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION # 80
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