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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Consent13%- Consent management concepts
  • 1. Consent and compliance requirements
    • 2. Consent in customer engagement
      - Consent data model
      • 1. Platform consent objects
        • 2. Consent preference records
          - Consent record management
          • 1. Creating consent records
            • 2. Managing and updating consent records
              - Consent collection
              • 1. Consent banners on external pages
                • 2. Consent banners on marketing landing pages
                  Campaign Design, Flow Orchestration & Content30%- Personalization
                  • 1. AMPscript
                    • 2. Repeaters
                      • 3. Handlebars
                        • 4. Merge fields
                          • 5. Content variations
                            - Activation templates
                            • 1. Activation template configuration
                              • 2. Contact point value selection
                                - Landing pages
                                • 1. Landing page components
                                  • 2. Landing page configuration
                                    - Flow orchestration
                                    • 1. Automated business processes and messaging
                                      • 2. Flow elements and logic
                                        • 3. Flow configuration settings
                                          • 4. Trigger conditions
                                            • 5. Flow types
                                              - Personalized messaging data
                                              • 1. Adding customer data to messaging content
                                                • 2. Selecting appropriate data sources
                                                  Agentforce & AI Innovation11%- Conversational messaging
                                                  • 1. Response handling
                                                    • 2. Ongoing interactions across messaging channels
                                                      • 3. Customer engagement
                                                        - Marketing agents
                                                        • 1. Content generation
                                                          • 2. Audience segmentation
                                                            • 3. Automated campaign creation
                                                              - Predictive AI
                                                              • 1. Selecting appropriate predictive AI features
                                                                Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                • 1. Core Org Edition requirements
                                                                  • 2. Marketing Data Kit installation
                                                                    • 3. Permission sets
                                                                      • 4. Data 360 provisioning
                                                                        - Domain authentication and authorization
                                                                        • 1. Self-service domain authentication
                                                                          • 2. Branded and authenticated email delivery
                                                                            • 3. Domain authorization
                                                                              - Business Units and governance
                                                                              • 1. Business Unit requirements
                                                                                • 2. Content and user governance
                                                                                  • 3. Roles and Enhanced CMS Workspaces
                                                                                    Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                                    • 1. Linking multiple data sources
                                                                                      • 2. Identity Resolution configuration
                                                                                        • 3. Unified customer profiles
                                                                                          - CRM data ingestion and activation
                                                                                          • 1. Audience segmentation and activation
                                                                                            • 2. Content personalization using CRM data
                                                                                              • 3. CRM objects and records
                                                                                                • 4. Actionable Lists
                                                                                                  - Data 360 data model
                                                                                                  • 1. Data objects and Data Model Objects
                                                                                                    • 2. Connecting and harmonizing customer data
                                                                                                      • 3. Customer data activation
                                                                                                        - Consumption and entitlements
                                                                                                        • 1. Data 360 consumption-based entitlements
                                                                                                          • 2. Marketing automation consumption
                                                                                                            • 3. Platform usage optimization
                                                                                                              Analytics & Performance Insights8%- Marketing data and insights
                                                                                                              • 1. Marketing performance insights
                                                                                                                • 2. Surfacing marketing data across Salesforce
                                                                                                                  - Reporting and analytics
                                                                                                                  • 1. Matching dashboards to reporting requirements
                                                                                                                    • 2. Pre-built dashboards

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