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Marketing Cloud Administrator Certification Exam Requirements are as follow

A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.

The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:

  • Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
  • Evaluate the quality of the data.
  • Management of subscriber data
  • Identify best security practices for managing data, users and authorizations.
  • Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
  • Troubleshoot account setup and user request issues
  • Configure Marketing Cloud products (manufacturers, studios)
  • Implementation of account configuration, including business unit structure, permissions and security.
  • Account monitoring (super messages, users, activities) (audits, reports, notifications)

A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.

There is no prerequisite for Salesforce Marketing Cloud Administrator certification.

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Marketing Cloud Administrator Certification Exam advantages are as follow

  • Gain visibility of a wide range of features, functions and important activities to use in the workplace.
  • Learn to perform practical and complex activities through laboratory, practice sessions, study and.
  • Obtain a safe digital badge that you can attach to your social media profiles.
  • Improve your earning potential to get higher salaries.
  • Develop your experience base and validate your skills to attract potential employers.
  • Get ninety days of free access to Salesforce Learning Streams

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Marketing Cloud Administrator Certification Exam formate are as follow

Format: Multiple choices, multiple answers

  • Length of Examination: 105 minutes
  • Passing score: 67%
  • Number of Questions: 60
  • Language: English

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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

SectionWeightObjectives
Maintenance and Troubleshooting15%- System Maintenance
  • 1. Reporting and analytics
  • 2. Performance monitoring
  • 3. Troubleshooting common issues
- Automation Studio
  • 1. Activity types and workflow
  • 2. Scheduling and monitoring
  • 3. Error handling and recovery
Setup38%- Business Units
  • 1. Sharing and access rules
  • 2. Configuration and management
  • 3. Structure and hierarchy
- Security and Access
  • 1. Login security and IP restrictions
  • 2. User roles and permissions
  • 3. Audit trail and monitoring
  • 4. Data protection policies
- Account Configuration
  • 1. Integration setup
  • 2. Branding and account settings
  • 3. Global settings and preferences
Subscriber Data Management32%- Data Operations
  • 1. Import and export methods
  • 2. Data quality and deduplication
  • 3. Retention and privacy management
- Data Segmentation
  • 1. Query activities and SQL basics
  • 2. Filters and groups
  • 3. Audience building
- Data Structures
  • 1. Data relationships and keys
  • 2. Contact Builder and data models
  • 3. Lists and data extensions
Channel Management15%- Email Channel
  • 1. Deliverability configuration
  • 2. Authentication: SPF, DKIM, DMARC
  • 3. Sender profiles and delivery settings
- Other Channels
  • 1. Web and advertising channels
  • 2. Social Studio integration
  • 3. MobileConnect and SMS setup

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