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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

Question 1

In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A. Counts as a response.
B. Counts as an inferred response.
C. Counts as a partial response.
D. Does not count as a response.

Question 2

How does a customer view log files for a Unica Campaign flowchart?

A. Log files can only be viewed by administrators.
B. Open the flowchart in Edit mode and select Options and the View Log.
C. While viewing the flowchart in View mode, select Run > View Log.
D. Navigate to the Analytics menu and run the Log File report.

Question 3

What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A. Dimension Hierarchy
B. Derived Fields
C. Snapshot Process
D. Extract Process

Question 4

What does a customer use in Unica Campaign to create flowcharts that transforms data required across campaigns; produces Unica PredictiveInsight input files; contains strategic segments?

A. Sessions
B. Snapshots
C. Extract
D. Segments

Question 5

In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A. Response process
B. Track process
C. Optimize process
D. Extract process

Solutions: