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IBM M2090-618 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Solution Mapping & Competitive Positioning20%- Competitive differentiation
- Matching solutions to customer needs
- Upsell and expand scenarios
Topic 2: IBM Business Analytics Midmarket Portfolio35%- IBM SPSS for midmarket applications
- IBM Cognos Insight features and use cases
- IBM Cognos Express family overview
- Positioning and differentiators
Topic 3: Midmarket Business Analytics Landscape & Trends20%- Market trends and business drivers
- Value of analytics for midmarket organizations
- Key customer pain points in midmarket
Topic 4: Sales Strategy & Value Proposition25%- Articulating business value and ROI
- Overcoming common objections
- Pricing, packaging and financing options
- Identifying qualified opportunities

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

Question 1

How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A. Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
B. The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
C. If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies
D. If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit


Question 2

An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A. A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
B. Entitlements for IBM Cognos Insight
C. Entitlements for additional IBM Cognos Express users
D. Entitlements for IBM Cognos Disclosure Management Express


Question 3

Which is an accurate description of the buyers in the Business Analytics Mid market?

A. Buyers in the Midmarket are shifting toward Finance.
B. Buyers in the Midmarket are shifting toward Operations.
C. Buyers in the Midmarket are shifting toward Information Technology.
D. Buyers in the Midmarket are shifting toward the Line of Business.


Question 4

What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

A. Easy to Buy. Easy to install. Easy to Deploy
B. Easy to Use. Easy to Deploy. Easy to Buy
C. Easy to Deploy. Easy to Start. Easy to Use
D. Easy to Install. Easy to Use. Easy to Buy


Question 5

What is the software growth opportunity in the Business Analytics Midmarket?

A. The Midmarket has not grown year over year
B. The Midmarket is growing on par with the overall Business Analytics software market
C. The Midmarket is growing slower than the overall Business Analytics software market
D. The Midmarket is growing faster than the overall Business Analytics software market


Solutions:

Question 1
Answer: A
Question 2
Answer: B
Question 3
Answer: D
Question 4
Answer: D
Question 5
Answer: D

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