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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
OmniStudio Implementation15%- Integrate processes across channels
- Design digital experiences with OmniScripts and FlexCards
Advertising Sales Management25%- Proposal creation, pricing, contracts and fulfillment
- Manage accounts, advertisers, agencies and partners
- Product catalog, inventory and ad space configuration
Industries CPQ, CLM and Order Management20%- Configure, price and quote media offerings
- Order capture, fulfillment and delivery
- Contract lifecycle management and compliance
Subscriber Lifecycle Management20%- Subscription products, billing and renewals
- Subscriber acquisition, onboarding and retention
- Audience segmentation and personalization
Media Cloud Fundamentals20%- Core architecture, components and data model
- Overview of Media Cloud for media and entertainment industry
- Integration with Salesforce platform and external systems

Salesforce Media Cloud Consultant Sample Questions:

1. Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?

A) get the schedule versus actuals using a revenue schedule tool or downstream batch integration
B) Use an offline, static report to get the schedule versus actual details
C) get the schedule versus actuals using downstream real-time integration
D) implement a listener integration to the downstream billing system for real-time schedule versus actual details


2. A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?

A) Backup and Restore Automation
B) IDX Workbench
C) Data Loader
D) IDX Build Tool


3. Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

A) quote
B) media plan placement
C) contract line item
D) adcreative size type


4. A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

A) which types of ad products are included in media plans?
B) which type of marketing automation system is in use?
C) what are the dimensions for all digital ad formats for the publisher?
D) which ad servers does the system need to connect to forcampaign booking?


5. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A) ad creative
B) media channel
C) media plan placements
D) ad space specification


Solutions:

Question # 1
Answer: A
Question # 2
Answer: D
Question # 3
Answer: A,B
Question # 4
Answer: A,D
Question # 5
Answer: D

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