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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about scoring? [Choose one answer]

A) Salesforce opportunities can influence a prospect's score.
B) It is not possible to reset a prospect's score to 0.
C) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.
D) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.

2. LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A) Set the sender of the email as a custom CRM user.
B) Set the sender of the email as the assigned owner.
C) Set the sender of the email as a specific user.
D) Set the sender of the email as the account owner.

3. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Marketing Cloud Account Engagement at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?

A) After being given their consent, go into their Marketing Cloud Account Engagement account settings and enable operational emails sending.
B) Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
C) Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
D) Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

4. How often does Marketing Cloud Account Engagement check for changes in Salesforce

A) 1 hour
B) 5 minutes
C) 10 minutes
D) 2 minutes

5. What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A) You can't do this
B) Number
C) Text
D) Phone

Solutions: