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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Engagement Studio17%- Describe how to use triggers, rules, and actions
- Describe how to analyze Engagement Studio performance
- Explain how to test and activate Engagement Studio programs
- Explain how to design and build Engagement Studio programs
Topic 2: Administration11%- Explain how to configure Account Engagement settings
- Describe how to configure and manage email sending domains
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to manage users, roles, and permissions
Topic 3: Email Marketing20%- Explain how to analyze email performance metrics
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to use dynamic content in emails
- Describe how to manage email templates
- Explain how to create and send emails
Topic 4: Lead Management24%- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin
- Explain how to use automation rules for lead management
- Explain how to configure and manage scoring and grading
Topic 5: Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Describe how to use dynamic content
- Explain how to create and publish landing pages

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Date/Time

A) False
B) True


2. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Run a permission pass effort to all of the leads and contacts who have opted out.
B) Create an automation rule to clear the opt out field on the leads and contacts.
C) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.


3. "What record page layouts can the Send Engage Email button be added to?

A) User
B) Contract
C) Case
D) Opportunity


4. How many Scoring Categories is it possible to create

A) 15
B) 50
C) 25
D) 100


5. When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A) Use Salesforce's value
B) All of the above
C) Use the most recently updated record
D) Use Marketing Cloud Account Engagement's value


Solutions:

Question # 1
Answer: A
Question # 2
Answer: C
Question # 3
Answer: D
Question # 4
Answer: B
Question # 5
Answer: B

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