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The Marketing Cloud Personalization Accredited Professional Exam certification exam is ideal for professionals who work in a variety of industries, including retail, hospitality, financial services, and healthcare. It is also relevant for those who work in agencies or as consultants, as it demonstrates a high level of expertise in the Salesforce Marketing Cloud platform.
NEW QUESTION # 36
Which ingredient shows a vistor products or content based on a "people like me" algorithm?
- A. Trending
- B. Co Browser
- C. Similar Items
- D. Collaborative Filtering
Answer: D
NEW QUESTION # 37
What two features of interaction studio have functionality to perform an A/B testing?
- A. Templates
- B. Campaigns
- C. Recipes
- D. Segments
Answer: B,D
NEW QUESTION # 38
How quickly does interaction studio synthesize and activate date to gauge and respond to an individuala's in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 second
- C. 1 minutes
- D. 30 milliseconds
Answer: D
NEW QUESTION # 39
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
- A. Transaction ETL
- B. Product ETL
- C. External email campaign events ETL
- D. Manual segment ETL
Answer: C
NEW QUESTION # 40
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. XML
- C. JSON
- D. CSV
Answer: A,C
NEW QUESTION # 41
How does a marketer perform an A/B test in Web Campaigns?
- A. Create multiple events
- B. Create multiple web campaigns
- C. Create multiple experiences
- D. Create multiple web templates
Answer: C
NEW QUESTION # 42
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
- A. Force SDK URL
- B. Inject SDK
- C. Developer tools
- D. Campaign Debugger
Answer: A
NEW QUESTION # 43
What three things does a developer code in web template?
- A. Campaign qualification rules
- B. Client side instructions for rendering
- C. HTML and CSS for controlling appearance
- D. Defining what can be configured in a campaign
- E. Set the control group percentage
Answer: B,C
NEW QUESTION # 44
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
- A. Know, understand, personalise, engage, analyse
- B. Data-in, understand, engage, data-out, analyse
- C. Profile, insight, understand, act, analyse
- D. Identify, understand, decide, act, analyse
Answer: D
NEW QUESTION # 45
What are the three primary areas of data stored in Marketing Cloud Personalization which represent a company's key business information?
- A. Shadow catalog information
- B. Operational information
- C. User behaviors
- D. Employee performance
- E. Statistical tracking of KPIs
Answer: A,C,E
NEW QUESTION # 46
How many total global goals and filters can you define for your dataset in Marketing Cloud Personalization?
- A. Unlimited
- B. 64 total between filters and goals
- C. 300 total between filters and goals
- D. 25 filters and 25 goals
Answer: B
NEW QUESTION # 47
If you want to compare the completion of two objectives based on a filter, what report would you use?
- A. Visitor behaviour report
- B. Goal completion report
- C. Goal comparison report
- D. Referring sources report
Answer: C
NEW QUESTION # 48
What are the components of an Marketing Cloud Personalization web campaign?
- A. Configured recipe, visitor profile, and content window
- B. Experience, template, and content zone
- C. Email capture, homepage, and product requisite
- D. Affinity, infobar, and attribution window
Answer: B
NEW QUESTION # 49
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualars in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 second
- C. 1 minutes
- D. 30 milliseconds
Answer: D
NEW QUESTION # 50
What would a marketer include if they want to ensure they display recommendations from more than one category?
- A. Booster
- B. Ingredient
- C. Variation
- D. Exclusion
Answer: C
NEW QUESTION # 51
Which development language is used to code the sitemap?
- A. jQuery
- B. Python
- C. Ampscript
- D. Javascript
Answer: D
NEW QUESTION # 52
What are the three types of ingredients available for a recipe?
- A. Machine Learning
- B. Catalog-based and Trending
- C. Recommendations
- D. Co-Occurrence
- E. Promotions
Answer: B,C,D
NEW QUESTION # 53
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
- A. Mobile campaign
- B. Server-side campaign
- C. Email campaign
- D. Web campaign
Answer: B
NEW QUESTION # 54
What are three features of the WebSDK when deployed on a website?
- A. Configure filters and goals
- B. Rendering campaign for personalisation
- C. Loading data from ETL feeds
- D. Sitemapping for data collection
- E. Identity and cookie management
Answer: B,D,E
NEW QUESTION # 55
How many times can a visitor accomplish a goal in interaction studio?
- A. No more than twice or the goal completion will no longer be counted
- B. Each time a visitor leaves and rejoins the goal segment
- C. It varies depending on the setup of the goal segment
- D. Only once for all time
Answer: B
NEW QUESTION # 56
What three features are used to support mobile web personalization?
- A. Templates
- B. Mobile Data Campaign
- C. Mobile SDK
- D. SiteMap
- E. Web SDK
Answer: A,B,C
NEW QUESTION # 57
In the user interface, what is the visual representation of the data about a single visitor including preferences and affinities?
- A. Single view of customer
- B. Unified view of customer
- C. Unified customer profile
- D. Single Source of Truth
Answer: C
NEW QUESTION # 58
How does Guardian determine the expected range for a given metric?
- A. Guardian queries the Data warehouse to establish logical the expected ranges
- B. Guardian uses upper and lower bounds set by the user for each metric.
- C. Guardian comes with pre-built ranges for each metric, which cannot be configured
- D. Guardian uses continuous machine learning to set predict the expected range
Answer: A
NEW QUESTION # 59
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