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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Mark the data extension as Sendable.
C) Use Email Address as Subscriber Key.

2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Behavioral Trigger
C) Engagement Split

3. Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A) Use Einstein engagement scores to identify affected users.
B) Query the data using a specific date range parameter
C) Filter the data based on a specific date range.

4. A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?

A) Behavioral Triggers
B) Journey Builder
C) Automation Studio

5. Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Import a metadata tag index for the stock art so the images are searchable
B) Select categories and content type from the import dropdown when importing images.
C) Configure Eastern Content Tagging to automatically tag stock art.

Solutions: