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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Ensure preferred channel is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.

2. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Use Email Address as Subscriber Key.
C) Select 'Deduplicate by Email' checkbox.

3. Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?

A) Delivery Profile
B) Send Classification
C) Sender Profile

4. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > SQL Activity
B) Tracking Extract > File Transfer > Import Activity
C) Tracking Extract > Import Activity > Data Extension Extract

5. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Path Optimizer
B) Google Analytics Audience
C) Einstein Engagement Scoring

Solutions: