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PDMA NPDP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Culture, Teams, and Organization | - Organizational capability
|
| Product Lifecycle Management | - Lifecycle stages
|
| Tools and Metrics | - Performance measurement
|
| Market Research and Customer Insight | - Voice of the Customer
|
| Strategy | - Innovation strategy
|
| Portfolio Management | - Selection and prioritization
|
| New Product Development Process | - Stage-gate and iterative models
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
When developing metrics for a company, which of the following is a consideration in this process?
- A. The scope of the measurement (e.g. business unit-wide, project-wide)
- B. All of the above
- C. The audience for the measurement (e.g. executives, middle managers)
- D. The time-frame of the measurement (e.g. past results, current performance)
Correct Answer: B 🗳️
Explanation: Only visible for Lead1Pass members. You can sign-up / login (it's free).
You are CEO of company A. Your company has grown organically through lots of acquisitions and you have a wide range of products that have been launched into a variety of markets, and your product teams have ideas to develop new products. You need to opimiize the investment across all of these existing and new products. What would you do?
- A. Approve proects that cost less than $500K to develop
- B. Establish a portfolio management process
- C. Tell the reams no to develop any new products
- D. Give each team the same amount of money and ask them to proceed with development
Correct Answer: B 🗳️
Explanation: Only visible for Lead1Pass members. You can sign-up / login (it's free).
Janes is the product manager for a toy manufacturing and marketing company. The company has just embarked on developing a new product targeted at children between 8 and 12 years of age. Jane has just completed an early stage feasibility analysis of the product profitability potential. She has completed a comprehensive survey of the potential market, has examined the company's technical capability with respect to design and manufacture, has discussed the company's ability to market new product withe the marketing manager, and has developed an extensive spreadsheet to analyze the profit potential under diffrent scenarios.
What important consideration has Jance failed to take into account?
- A. Support from senior management
- B. The time to market
- C. The export market potential
- D. The company's manufacturing capability
Correct Answer: A 🗳️
Explanation: Only visible for Lead1Pass members. You can sign-up / login (it's free).
In considering your portfolio in terms of market risk and technology risk, which combination is usually most desirable?
- A. Low market risk, low technology risk
- B. Low market risk, high technology risk
- C. High market risk, low technology risk
- D. High market risk, high technology risk
Correct Answer: A 🗳️
Explanation: Only visible for Lead1Pass members. You can sign-up / login (it's free).
Disadvantages of concept testing include which of the following?
I. Personal taste cannot be measured in a concept test
II. It is very difficult to test new technologies in a concept test
III. Characteristic human behavior can skew results
IV. Concept testing does not work well when the concept solves a problem customers do not recognize they have
- A. D. II, III, IV
- B. I, II, III, IV
- C. I, II, III
- D. C. I, II, IV
Correct Answer: A 🗳️
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