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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A) PET_ID_
B) CUSTOMER_ID_
C) ADDRESS_
D) EMAIL_ADDRESS_

2. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <br>
B) <div>
C) <dynamicregion>
D) <td>

3. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?

A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be located on anycloud server.
C) The file to be imported should be on the SFTP server dedicated for Responsys.
D) The file to be imported should be located on your hard drive.

4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)

A) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
B) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
C) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
D) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.

5. Your client's requirements state that they need to have more than one profile list in their account.
Which two statements are true about implementing this? (Choose two.)

A) If you have multiple profile lists, you must have separate programs, because allthe messaging events launched in a Responsys Program must refer to the same profile list.
B) The column to be used as the table's primary key must be named something different in each profile list.
C) It is acceptable to have the same individual (email subscriber) in several profile lists, because a record with the same email address can exist in multiple lists with different RIID_'s.
D) Special configuration must be done to use different IP addresses to send campaigns to different lists in the account.

Solutions: