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Oracle 1Z0-1032-21 Exam Syllabus Topics:

SectionObjectives
Topic 1: Segmentation and Targeting- Dynamic content personalization
- Audience segmentation logic
Topic 2: Data Management- Profile lists and relational data
- Data ingestion and integration concepts
Topic 3: Program Canvas and Automation- Program Canvas workflows
- Event-based triggers and automation logic
Topic 4: Campaign Design and Execution- Multichannel campaign orchestration
- Email campaign creation and management
Topic 5: Analytics and Reporting- Delivery and engagement metrics
- Campaign performance reporting
Topic 6: Oracle Responsys Platform Overview- Navigation and user interface fundamentals
- Architecture and key components

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

A) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
B) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
C) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
D) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.


2. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
E) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.


3. In RPL, how do you reference a value in a data source?

A) data_source_alias.filed_name_alias
B) project_name.field_name
C) fieldname
D) data_source.field_name


4. A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?

A) Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
B) Create an Import Supplemental Table job in Responsys for this file.
C) Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
D) Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.


5. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
C) You should test all links manually.
D) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: C,D,E
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: A

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