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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <document="${//all content/. . /acme_marquee.htm}">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

2. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Interval Date = August 1, 2016 plus one day
C) Event Date = August 1, 2016
D) Sent Date = August 1 to August 2, 2016
E) Sent Date = August 1, 2016

3. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
D) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.

4. In every email, your client wants to provide a link so customers can download their latest menu. They want to serve this from the Responsys content library, updating the document periodically.
How can they accomplish this?

A) Upload the document into the Content Library. From the document pull-down menu, select Create Embeddable URL and copy the URL into every email. Uploadand overwrite this document with the most current version as needed.
B) Your client must host and update the document from their own content server and provide the URL to Responsys. In the Responsys email documents, use the ServeURL function to reference the document as needed.
C) Upload the document into the Content Library. Right-click the document and select Copy Link. Insert this link into every email document. Upload and overwrite this document as needed.
D) Upload the document into Manage Hosted Content, then publish. Insert this URL into every email document. To update, unpublish the document, upload the current version with the same name, and publish.

5. Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?

A) A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
B) A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
C) A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
D) A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.

Solutions: