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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following statements is true about CPM ads in the Google Content Network?

A) CPM ads require prepayment to participate in the Google Content Network.
B) CPM ads require text only in the Google Content Network.
C) CPM ads always occupy the entire ad space on a web page in the Google Content Network.
D) CPM ads are not allowed in the Google Content Network.

2. Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A) Political ads
B) Puppies
C) Cigars
D) Cars

3. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
B) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.
C) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
D) You must add the Google AdWords conversion tracking code to your website's HTML code.

4. Which of the following provides you an excellent way to reach your users even if they are
physically located in non-native areas?

A) Location targeting
B) Keywords targeting
C) Language targeting
D) Device targeting

5. Bill and Sally are working together on a large Google AdWords campaign, though they are in two separate locations. Sally has exported her proposed changes to Bill in the Google AdWords Editor and Bill has imported the Account Snapshot through his Google AdWords Editor. When Bill examines the proposed changes Sally has made, how will he know which changes are proposed?

A) He'll need to compare his version with Sally's version of the campaigns.
B) Proposed changes are in purple.
C) Proposed changes are in red.
D) Proposed changes are in blue.

Solutions: