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Google adwords-reporting Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Conversion Tracking & Attribution | 20% | - Attribution models overview - Linking Google Ads with Analytics - Setting up conversion actions - E-commerce and value tracking |
| Advanced Tools & Optimization | 10% | - Automated reports and alerts - Data Studio / Looker Studio integration - Using reports to optimize campaigns |
| Creating & Customizing Reports | 25% | - Report editor and custom tables - Predefined reports and dashboards - Scheduling and sharing reports - Filters, segments, and date ranges |
| Performance Analysis & Interpretation | 30% | - Campaign, ad group, keyword analysis - Impression share and competitive metrics - Device, location, and audience insights - Identifying trends and anomalies |
| Introduction to Measurement & Reporting | 15% | - Key metrics and dimensions - Importance of measurement strategy - Reporting interface navigation |
Google Reporting and Analysis Exam Practice Test Sample Questions:
Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?
- A. Doug would need to know the value of the newsletter.
- B. Doug needs to know what the final cost of the newsletter would be.
- C. Doug needs to know the product cost of the client, to find the return on investment.
- D. You can't track the ROI if there's nothing for sale as a result of the conversion.
Correct Answer: A 🗳️
Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?
- A. Conversion Tracking
- B. Google Analytics
- C. Keyword Tool
- D. Traffic Estimator
Correct Answer: C 🗳️
Consider a Web developer who wants to track events on his site but these events do not generate a pageview. The developer cannot readily use conversion tracking on an event, such as a Flash event. How can the developer track these events?
- A. The event can be tracked by adding the Google AdWords conversion tracking code to the end of the event script.
- B. The event can be tracked with the Google AdWords conversion tracking added to the event as a script.
- C. The event can be tracked with the Google Analytics' _trackPageview function.
- D. Unless the event can trigger a pageview command, the Flash events cannot be tracked.
Correct Answer: C 🗳️
You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?
- A. URL destination goal
- B. Referrers
- C. Time on site goal
- D. Pages per visit
Correct Answer: B 🗳️
You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?
- A. You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
- B. You can create a new user with the access type "view reports only" for your client.
- C. You will need to create a new profile for the user to access their report only.
- D. You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
Correct Answer: D 🗳️
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