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Facebook Certified media buying professional Sample Questions:

1. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have made purchases.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

2. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Reach
B) Revenue per user
C) CPM
D) CPC
E) Avg. Order Per User
F) Impression

3. What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A) Image
B) Audience
C) Dynamic Creative
D) Ad Type
E) Placement
F) Offer

4. A customer has requested you to target high-end market for his new apparel store. He is opening in two months and would like to build awareness to teens.
You've done your research and came up with two core/saved audiences:
Audience #1
- Age below 20 years
- Interest: fashion and 3 specific high-end fashion brands
- Education: Master Degree Completion and College Completion
Audience #2
- Age below 20 years
- Interest: fashion and 2 specific high-end fashion brands
- Education: College Completion
However, when you go to the audience overlap tool, you realize that there is an overlap of 99% with both audiences.
What are some actions you can do to fix the audience overlap?
Select two options that apply.
Choose ALL answers that apply.

A) Delete Audience #2 and run ads on Audience #1.
B) Change Audience #1 interests to something different that still appeals to apparel.
C) Merge both audiences and run the campaign only on one audience.

5. You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.

A) Integrate your CRM system with your offline conversions.
B) Use a Point Of Sale provider to integrate offline conversions.
C) Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
D) Use website conversions to integrate with offline conversions.
E) Use digital receipts instead of printed receipts to enable offline conversions.

Solutions: