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IBM M8010-238 Exam Syllabus Topics:

SectionWeightObjectives
Marketing & Commerce Integration20%- Analytics and campaign management
- Multi-channel experience management
- Precision marketing capabilities
IBM Commerce Solutions Overview20%- Supported business models (B2C, B2B, B2B2C)
- Key value propositions
- WebSphere Commerce platform capabilities
Order Management & CPQ Solutions35%- Enterprise product configuration complexity
- Pricing rules and management
- Order capture and fulfillment processes
- Configure, Price, Quote (CPQ) fundamentals
Selling & Positioning IBM Commerce25%- Customer pain points and solution mapping
- Competitive differentiators
- Deployment models: On-premise vs Cloud

IBM Commerce Solutions Selling/Order Mgmt Sales Mastery Test v1 Sample Questions:

Question 1

In order to price a dealusing the IBM Sterling quoting capability, what deal knowledge is required by selling partners?

A. Millions of quote lines per year created by selling partners.
B. The number of internal sales people who will use Field Sales.
C. PVUs required in order to run IBM Sterling Quotes.
D. The number of selling partners who will use Field Sales.


Question 2

IBM Sterling OM provides a single order repository that enables a user tomodify, update or track all orders real-time for what type of channel?

A. Any combination of channels.
B. Field Sales
C. Retail Store
D. Call Center


Question 3

What is a key marketing capability in the WebSphere Commerce platform?

A. Marketing analytics
B. Marketing experimentation (a/b testing)
C. Marketing resource management
D. Campaign planning


Question 4

WebSphere Commerce helps businesses to deliver and manage brand experience across which of the following channels and touchpoints?

A. WebSphere Commerce does not manage the customer experience.
B. Web, mobile, call center, in-store, and extended channels such as social networks.
C. Any B2C touchpoint, excluding B2B.
D. Web only.


Solutions:

Question 1
Answer: C
Question 2
Answer: A
Question 3
Answer: D
Question 4
Answer: B

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