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Adobe AD0-E559 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Given a scenario, locate where information is referenced
  • Summarize the utility of Webhooks in Marketo and how they are used
Topic 2
  • Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
  • Outline the key decision points in defining the lifecycle model
Topic 3
  • Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  • Give examples of usage for different types of tokens
Topic 4
  • Explain the process to perform a quality check on any Marketo program
  • Illustrate the benefits of the folder structure and naming conventions
Topic 5
  • Identify what happened to an asset using the Audit Trail
  • Demonstrate the relevance of lead scoring in marketing and sales collaboration
Topic 6
  • Identify and apply the appropriate use of the PMCF
  • Given a scenario, be able to investigate and assign the appropriate acquisition program
Topic 7
  • Interpret the relationship between programs, channels, tags and period cost
  • Explain the benefits of Global Assets and how to use them
Topic 8
  • Demonstrate how to set up a data management program
  • Given a scenario, identify the best fit for using workspace and partitions

Reference: https://experienceleague.adobe.com/docs/certification/program/technical-certifications/ame/ame-expert/ame-e-business.html

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