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Adobe Marketo Engage Architect Master Sample Questions:

1. What is the primary metric for evaluating the performance of a landing page?

A) Time Spent on Page
B) Unique Visitors
C) Page Views
D) Conversion Rate

2. What are best practices for securing a Marketo instance? (Choose two)

A) Disabling admin rights for all operators
B) Increasing campaign volume limits
C) Restricting API usage to approved integrations
D) Using SSO for authentication

3. What criteria are essential when evaluating campaign logic for lead engagement? (Choose two)

A) Using static lists for all segmentation
B) Scheduling campaigns during peak hours
C) Leveraging dynamic content in campaigns
D) Defining lead scoring thresholds

4. A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

A) First Touch Attribution
B) Multi-Touch Attribution
C) Last Touch Attribution
D) Linear Attribution

5. A company operates in multiple countries across Europe, APAC, and North America. Each region has its own marketing team that configures the programs in Marketo for each country, and the country field is mandatory on all Marketo forms. The company has Salesforce CRM integrated with Marketo via the native connector, and new leads are routed so they can be assigned to the correct sales team. A consultant is advising the company on their Marketo architecture as part of an initial implementation.
Which two recommendations should the consultant provide for this scenario? (Choose two.)

A) Advise the customer to set up four workspaces: one for each region, and one for Default (to manage administration)
B) Configure Assignment Rules in the Admin section to assign new leads to each partition based on the Country field
C) Configure a custom dedupe rule that uses the country field as the secondary duplication key
D) Use smart campaigns to assign new leads to each partition based on the Country field

Solutions: