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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content are a. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create a Text content block.
B. Create a Free Form content block.
C. Create an HTML content block.
D. Create an Image content block.

Question 2

When using a mobile-optimized template, what causes the mobile layout to display?

A. The screen size of the device that is used to view the email
B. The specific device that is used to view the email
C. The email client detection tracking pixel
D. A subscriber attribute that dictates a mobile layout preference

Question 3

Northern Trail Outfitters (NTO) is implementing the Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations did the consultant take into account when recommending a data extension-based model over Lists?
Choose 3 answers

A. NTO has fewer than 15 data points.
B. NTO will be using Journey Builder.
C. NTO has fewer than 250,000 subscribers.
D. NTO is storing product and store data.
E. NTO needs flexible data storage.

Question 4

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Use the Test Send tool to trigger copies of the email.
B. Select the "Preview" tab within the Classic Content tool.
C. Using the Subscriber Preview tool, cycle through the list of subscribers.
D. Create a user-initiated email to send to the list of subscribers.

Question 5

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A. Capture email addresses through the use of browser cookies
B. Offer email opt-in when customers create an account
C. Use incentives such as a discount or free shipping to encourage opt-in
D. Send emails to a purchased list with a request to opt-in

Solutions: