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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are Smarter Commerce 'Sell' Offerings focused on?

A) Driving the customer to the preferred enterprise sales channel.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Integrating the supply chain in order to support the selling process.

2. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) All of the above.
B) Many customers use a variety of touch points in the purchasing process.
C) A large and increasing number of customer segments with varying expectations.
D) Many business functions required for effective commerce are executed outside the enterprise.

3. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Market basket analysis.
B) Linear regression.
C) Customer behavioral segmentation.
D) Social analytics.

4. Supply chain visibility _____________________________

A) applies marketing techniques to supply chain management
B) automatically handles all exceptions
C) coalesces a myriad of information to automate response and highlight exceptions
D) is focused primarily on business dashboards

5. You can create a powerful self-service experience for the customer using?

A) The IBM Customer Service System
B) The IBM Customer Experience Suite
C) The IBM Enterprise Service Process Manager
D) The IBM Commerce Framework

Solutions: