Exam Name: Oracle Data Management Platform Cloud 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Updated: Oct 20, 2026
No. of Questions: 75 Questions & Answers
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- Total Questions: 75
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Oracle 1z1-952 Exam Overview:
| Certification Vendor: | Oracle |
|---|---|
| Exam Name: | Oracle Data Management Platform Cloud 2017 Implementation Essentials |
| Exam Number: | 1Z0-952 |
| Exam Format: | Multiple Choice |
| Available Languages: | English |
| Real Exam Qty: | 75 |
| Related Certifications: | Oracle Data Management Platform 2017 Cloud Certified Implementation Specialist |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Oracle University MyLearn online delivery or Oracle testing centers. |
| Pre Condition: | No mandatory prerequisites. Recommended experience with Oracle Data Management Platform and related cloud services. |
| Official Syllabus URL: | https://education.oracle.com/pls/web_prod-plq-dad/db_pages.getpage?page_id=5001&get_params=p_exam_id:1Z0-952 |
Oracle 1z1-952 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Collection and Scoping | - Data Types and Sources
|
| Topic 2: Data Delivery and Reporting | - Delivery and Analytics
|
| Topic 3: Implementation Stages and Tasks | - Implementation Concepts
|
| Topic 4: Audience and Taxonomy Management | - Audience Creation and Taxonomy
|
| Topic 5: Identity Mapping and Tagging | - IDs and Tag Types
|
What Makes Lead1Pass's 1z1-952 Package Different
Oracle lists the following prerequisites for the Oracle Data Management Platform Cloud 2017 Implementation Essentials: No mandatory prerequisites. Recommended experience with Oracle Data Management Platform and related cloud services..
Verify the current requirements on the official certification page before registering.
The Oracle Data Management Platform Cloud 2017 Implementation Essentials blueprint is organized around these main domains:
- Implementation Stages and Tasks
- Data Collection and Scoping
- Data Delivery and Reporting
Additional domains follow in the official outline; our bank covers the complete set.
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Oracle Data Management Platform Cloud 2017 Implementation Essentials Sample Questions:
You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?
- A. Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
- B. Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
- C. Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
- D. Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
- E. Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
Correct Answer: D 🗳️
In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?
- A. Buy
- B. Target
- C. Optimize
- D. Avoid
Correct Answer: A 🗳️
Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
- A. Social | real-time bidding
- B. Email | auction
- C. Search | % of spend
- D. Media targeting | cost-per-stamp
- E. Site optimization | flat fee
- F. Dynamic creative optimization | flat fee
Correct Answer: C 🗳️
Identify the dependencies and data sources for a local campaign.
- A. Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
- B. Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
- C. Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
- D. Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
- E. Dependency: Custom audiences pixel, Data Sources: 1st party offline data
Correct Answer: D 🗳️
You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
- A. Exact | Referrer
- B. Encoded | Direct
- C. Sub-Domain | Complete
- D. Phint | URL
- E. Path | Page
Correct Answer: A 🗳️
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