Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
Certification Provider: Oracle
Corresponding Certification: CX Marketing
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Updated: Oct 06, 2026
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implementation Overview | 10% | - Major milestones and key deliverables - Prerequisite documents and required attendees |
| Topic 2: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Automation logic and workflow design - Program Builder and Program Canvas features |
| Topic 3: Security & Administration | 12% | - Company and instance settings - User creation and security groups - Asset permissions and contact-level security |
| Topic 4: Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Email configuration, personalization and compliance - Subscription and preference management |
| Topic 5: CRM Integration & Advanced Services | 13% | - Sales tools, reporting, lead scoring and AI capabilities - Integration setup, troubleshooting and closed-loop reporting - Supported CRM integrations and components |
| Topic 6: Data Management & Import/Export | 14% | - Data import/export tools and automation - Data standardization and prioritization - Contact/account fields, views and custom objects |
| Topic 7: Forms, Landing Pages & Tracking | 11% | - Form creation, advanced techniques and external integration - Tracking script and microsite setup - Landing page configuration and customization |
| Topic 8: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Data objects, relationships and data capture - Platform architecture and core concepts |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Which client-requested scenario is NOT possible to configure natively within an Update Rule in Eloqua?
- A. the contract's Job Role contact field with the value listed within the contact's Title field
- B. the contact's Job Role contact field with a static value based on the value within their Title field
- C. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
- D. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
Correct Answer: B 🗳️
After integrating an Eloqua form externally on a client's website, the form is NOT capturing submissions in Eloqua.
Which two causes of the issue with form integration? (Choose two.)
- A. The Eloqua form has a required field but the website is NOT reflecting that this field is required.
- B. "Must contain a valid number of characters" is set and the submitter is entering more characters on the webpage.
- C. The Eloqua form is active and the code has been integrated on another page on the client's website.
- D. A processing step has been updated on the form and the code has not been updated to reflect this on the client's website.
Correct Answer: C,D 🗳️
Which Default Update Logic would you choose if the client would like the Salesperson contact field to be updated even if the new value is blank? (Choose the best answer.)
- A. update if new email address
- B. always update
- C. update if blank
- D. update if new value is not blank
Correct Answer: C 🗳️
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?
Response:
- A. Use Progressive Profiling to increase data collection from web forms.
- B. Use Dynamic Content to capture additional audience data.
- C. Use Form Validation to improve the quality of incoming data.
- D. Use Advanced segmentation to better target the audience.
Correct Answer: B 🗳️
You need to ensure that two different Field Marketing teams in different lines of business can only see their own emails by default.
Which setting do you use to configure this?
- A. Email Defaults
- B. Contact Level Security
- C. Advanced Marketing User Security Group
- D. Security Group Default Asset Permission
Correct Answer: D 🗳️
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