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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 2: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 3: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 4: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 5: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. How do you validate that you can use your developer keys to send authenticated message requests to the web services?
A) Use the Ping API
B) Use the Audience Grant API
C) Use the ID Segment API
D) Use the ID Types REST API
2. What must be created in order to feed user activity into classification categories?
A) a Master Rule Sheet
B) Classification Rules
C) Taxonomy Templates
D) a Data Map
3. Which two are primary use cases for tagging media creatives? (Choose two.)
A) Site Side Optimization
B) Frequency capping
C) Media validation
D) Prospecting
4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
A) Both BlueKai and the client can store the ID mapping tables in their systems.
B) BlueKai DMP can store the ID map table.
C) The client can store the ID mapping table in their system.
D) The client cannot store the ID mapping table in their system.
E) Only the client is allowed to store the ID mapping table.
F) Only BlueKai can store the ID mapping table.
5. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?
A) That the iFrame tag type was selected in the container tool.
B) That the production side web server is capable of retrieving HTTP requests.
C) That the appropriate macros were added to the pixel URL.
D) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B,C | Question # 4 Answer: B,D,F | Question # 5 Answer: B |
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