Exam Name: Functional Application in Microsoft Dynamics Marketing
Certification Provider: Microsoft
Corresponding Certification: Microsoft Dynamics CRM
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- Total Questions: 90
- Updated on: Oct 14, 2026
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- Total Questions: 90
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In 2026, busy professionals preparing for MB2-720 need study material that respects their schedule: Lead1Pass organizes 90+ Q&As covering the Microsoft Functional Application in Microsoft Dynamics Marketing objectives into a question bank you can review whenever time allows.
Microsoft MB2-720 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Functional Application in Microsoft Dynamics Marketing |
| Exam Number: | MB2-720 |
| Exam Price: | $165 USD (may vary by region) |
| Related Certifications: | Microsoft Dynamics 365 Marketing Functional Consultant (legacy) Microsoft Dynamics CRM certifications (legacy MB series) |
| Exam Duration: | 120 minutes |
| Available Languages: | English |
| Exam Format: | Multiple choice, Scenario-based questions, Case studies |
| Certificate Validity Period: | Retired |
| Passing Score: | 700 (on 1000 scale) |
| Real Exam Qty: | 40-60 |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored exam or authorized testing center |
| Pre Condition: | Recommended knowledge of Microsoft Dynamics CRM and marketing automation concepts |
| Official Syllabus URL: | https://learn.microsoft.com/credentials/certifications/ |
Microsoft MB2-720 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics Marketing | 20% | - System configuration and setup
|
| Integration with Microsoft Dynamics CRM | 10% | - Data integration and synchronization
|
| Marketing Campaign Management | 20% | - Campaign creation and execution
|
| Email Marketing and Customer Journeys | 20% | - Email marketing execution
|
| Manage Leads and Segmentation | 20% | - Lead management lifecycle
|
| Analytics and Reporting | 10% | - Marketing performance analysis
|
What Candidates Ask Before Preparing for MB2-720 with Lead1Pass
- Integration with Microsoft Dynamics CRM (10%)
- Email Marketing and Customer Journeys (20%)
- Analytics and Reporting (10%)
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
You create a time slip for a job in Microsoft Dynamics Marketing and add entries to the time slip.
How can you prevent further changes to the time slip?
- A. Complete the time slip.
- B. Submit the time slip.
- C. Save the time slip.
- D. Post the time slip.
Correct Answer: C 🗳️
What should you do to cause a lead to be scored automatically?
- A. Associate the lead with a campaign and the campaign with a lead scoring model.
- B. Associate the lead with a campaign and the campaign with lead scoring rules.
- C. When entering a lead, associate it directly with lead scoring rules.
- D. When entering a lead, associate it directly with a lead scoring model.
Correct Answer: B 🗳️
A user reports that he is not receiving alerts from Microsoft Dynamics Marketing.
What are two possible causes of the problem? Each correct answer presents a complete solution.
- A. The user's User Preferences dashboard does not contain a valid email address.
- B. The Microsoft Dynamics Marketing Administrator did not turn on data service for the organization.
- C. The Microsoft Dynamics Marketing Alert Processing service is not turned on.
- D. The user's contact record does not contain a valid email address,
Correct Answer: B,C 🗳️
You generate a Microsoft SQL Server Reporting Services (SSRS) report in Microsoft Dynamics Marketing.
You plan to export the report.
Which two file types can you export the report as? Each correct answer presents a complete solution.
- A. PDF file
- B. Microsoft Excel workbook
- C. XML file
- D. Microsoft Word document
Correct Answer: A,C 🗳️
What type of record can you add to a task in Microsoft Dynamics Marketing to track the amount of time people work on the task?
- A. time slip
- B. service activity
- C. appointment
- D. time utilization
Correct Answer: D 🗳️
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