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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Strategies and Design16%- Design promotion lifecycle and engagement strategies
- Assess business requirements and define loyalty solution
- Define points, benefits, and redemption processes
- Design loyalty program architecture and data model
- Apply implementation best practices
Loyalty Program and Process Configuration52%- Manage member enrollment, profiles, and preferences
- Configure permissions and security model
- Configure partner management and collaboration
- Set up currencies, points, and transaction processing
- Define incentives, experiential rewards, and vouchers
- Configure foundational program settings
- Set up tier models, qualification, and progression
Integration22%- Connect to external systems using APIs
- Integrate with Commerce Cloud
- Integrate with Marketing Cloud
- Integrate with Salesforce CDP
- Integrate with Service Cloud
On-Going Loyalty Management10%- Configure analytics, dashboards, and reporting
- Monitor program performance and optimize
- Manage program updates and enhancements

Salesforce Loyalty Management Accredited Professional Sample Questions:

Question 1

While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?

A. Loyalty Member Currency & Transaction Journal
B. Loyalty Ledger & Transaction Journal
C. Journal Type & Journal Subtype
D. transaction Journal Type & Transaction Journal Subtype


Question 2

A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?

A. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "This Month" for the "Membership Expiry Date" attribute.
B. In "Segment Property," set "Publish Schedule" to "24 hours" and the appropriate "Start Date" and "End Date
C. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "Next Number of days" = 30 for the "Membership Expiry Date" attribute.
D. In "Segment Property", set "Publish Schedule" to "Don't Refresh".


Question 3

In which two scenarios should an Administrator use member engagement attributes?

A. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
B. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
C. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
D. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.


Question 4

Due to the point of Sales (POS) system limitations, the client purchases are sent every night to Loyalty Management as transactions.
What are two benefits a program gets by using Batch Management in this context?

A. Load large volumes of external data coming from external systems
B. Process zip files full of Loyalty Transactions coming from point-of-sales systems
C. Tracks the status and health of batch jobs
D. Process large volumes of transactions


Question 5

The Loyalty Administrator for Northern Trail Outfitters (NTO) Insider program defines tier groups - Status Tier Group with a Fixed Model and Period of one year. The three tiers are defined - Silver (base), Gold (next tier), and Platinum (the highest tier).
Qualifying Points reset date is set at December 31,2022, with a frequency of one year.
Extend Expiration for this tier group is Qualifying Points Reset Date.
A member joins NTO Insider in the Silver tier and, after a year of engagement, gets upgraded to the Gold tier on March 16, 2023.
Which date would be the new Expiry date for this member after the tier is upgraded to Gold?

A. December 31,2024
B. March 16,2024
C. March 31, 2024
D. December 31. 2023


Solutions:

Question 1
Answer: C
Question 2
Answer: A,B
Question 3
Answer: A,C
Question 4
Answer: C,D
Question 5
Answer: A

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