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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) Rewrite the materials for each audience and forward them to the executive.
C) Recommend that the senior executive adapt the presentation for each audience.
D) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.

2. (Which of the following is most important in building a business case for communication projects?)

A) Determine if you have current staff capacity to complete the project
B) See if and how the project overlaps with other projects
C) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
D) Assess if you have current budget to cover the project

3. What are the four basic elements that form, shape, and reinforce an organization's culture?

A) People, purpose, strategy, and structure
B) Mission, people, purpose, and strategy
C) People, process, strategy, and structure
D) History, people, strategy, and structure

4. The communication manager was just part of an embargoed briefing where the chief executive officer (CEO) and other leaders learned that the new government budget means a very positive impact for the organization.
A reporter with whom the lead communicator has a good relationship called to get an immediate interview with the CEO, as he is on deadline. In this situation, the communication manager should:

A) Agree to interview with the chief financial officer (CFO) rather than the CEO.
B) Decline the interview.
C) Agree to be interviewed based on the relationship with the reporter.
D) Agree to be interviewed off the record.

5. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Increase subscriptions by 15% among 25-45-year-olds within a year
B) Increase awareness by 10% in the Southern region and by 20% in the Northern region
C) Achieve top of mind awareness of the brand by the end of 2020
D) Achieve 1,500,000 impressions among target population

Solutions: