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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / People

B) (Customer ID does not exist (People)) / People

C) (Customer ID exists (People)) / (Customer ID does not exist (People))

2. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
B) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
C) Develop a campaign to drive traffic to the retail section based on high-support section visits.
D) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.

3. A marketer wants to know how well her brand awareness campaigns are performing at bringing in new customers. Which calculated metric would provide the most insight on their performance?
Response:

A)

B)

C)

4. Which Adobe CJA feature allows automatic updates of scheduled reports?
Response:

A) Data Sync Manager
B) Batch Processing Engine
C) Profile Update Service
D) Report Scheduler

5. Which component allows creating customer behavior summaries across data views in Adobe CJA?
Response:

A) Attribution Model
B) Summary Table
C) Calculated Metric
D) Segment Overlap

Solutions: