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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A retail campaign planner is launching a "Fall Welcome Series" for new customers. Company policy dictates that this specific campaign journey must only be active and accept new people during the month of September.
Where in the journey configuration should the planner set these overall start and end dates for the journey's operation?

A) In the 'Email' activity properties for the first email.
B) In a 'Condition' activity at the beginning of the journey to check the date.
C) In the properties of the initial 'Audience Qualification' event.
D) In the Journey Properties, before entering the canvas.

2. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) A Read Audience activity
B) An Event activity
C) A Reaction activity
D) An Audience Qualification activity

3. A business practitioner is reviewing a profile in the Adobe Experience Platform interface. They need to see which audiences the profile is currently a member of.
Which tab within the profile view should they select to find this information?

A) Events
B) Attributes
C) Identity Map
D) Audiences

4. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are permanently stopped at their current position and will not proceed further.
B) They remain in the 'Wait' activity indefinitely.
C) They are allowed to complete the 'Wait' activity and then proceed to the next step.
D) They are immediately moved to the 'End' of the journey.

5. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Static fragments and Dynamic fragments
B) Header fragments and Footer fragments
C) Email fragments and SMS fragments
D) Expression fragments and Content fragments

Solutions: