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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Journey Design- Journey Builder configuration
  • 1. Entry sources and audience segmentation
    • 2. Decision splits and engagement logic
      - Customer lifecycle orchestration
      • 1. Multi-step journey optimization
        • 2. Personalization strategies across channels
          Email and Messaging Execution- Email Studio operations
          • 1. Send classification and deliverability rules
            • 2. Content creation and AMPscript basics
              - Multi-channel messaging
              • 1. Triggered and transactional messaging
                • 2. SMS and push notification integration concepts
                  Automation and Optimization- Performance measurement
                  • 1. A/B testing and optimization strategies
                    • 2. Campaign analytics and reporting
                      - Automation Studio workflows
                      • 1. Import, query, and segmentation automation
                        • 2. Scheduled vs event-driven automation
                          Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                          • 1. Contact data model and Contact Builder fundamentals
                            • 2. Email Studio, Journey Builder, Automation Studio overview
                              - Data management and integration
                              • 1. API and system integrations
                                • 2. Data Extensions and relational data design

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  Question 1

                                  Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
                                  Which are three methods in which Entry Events initiate journeys in Journey Builder?

                                  A. Data retention policies
                                  B. Changes to a contact's attributes
                                  C. Contact actions in response to marketing messages
                                  D. Status change through contact deletion operation
                                  E. Data-modifications to a contact's profile information


                                  Question 2

                                  How can Distributed Marketing messages be configured to use approval workflows?

                                  A. All DM sends need to enable the''workflow active' settingwithin the message template.
                                  B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
                                  C. Therearecurrently no approval workflows available.
                                  D. A customer support case needs to be opened to enable the functionality.


                                  Question 3

                                  What is the most frequent option to refresh an Advertising Audience?

                                  A. Hourly
                                  B. Monthly
                                  C. Weekly
                                  D. Daily
                                  E. BI-weekly


                                  Question 4

                                  What is the fastes way to add a classification to a post?

                                  A. Add classification manually to each post.
                                  B. Macro
                                  C. Classification cannot be added to a post


                                  Question 5

                                  What is true about Inbox message:

                                  A. Alert+inbox consume 1 supermessage.
                                  B. Contact owns the message not the device.
                                  C. It can open any public url also and not only cloud page
                                  D. Device owns the message not the contact.


                                  Solutions:

                                  Question 1
                                  Answer: A,B,C
                                  Question 2
                                  Answer: B
                                  Question 3
                                  Answer: B
                                  Question 4
                                  Answer: B
                                  Question 5
                                  Answer: D

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